Privacy policy

1. Introduction

1.1 This Privacy Policy explains how we collect, use, and protect your personal data when you use our website. It applies to all personal data we process in connection with the website.

1.2 By visiting our website or making a purchase, you acknowledge that we will handle your personal data as described in this Policy.

2. Personal Data We Collect

2.1 "Personal Data" means any information that can be used to identify you. It does not include data that has been anonymised so that you can no longer be identified (for example, aggregated or anonymous usage data).

2.2 We may collect the following information through the website:

  • Contact data: your first and last name, email address, billing address, shipping address, and phone number.

  • Profile data: the username and password you set when creating an account with us.

  • Communications data: messages you send us with questions or feedback, whether through the website, email, or social media (including Facebook, Instagram, and WhatsApp).

  • Transactional data: details needed to process and complete your orders, including order numbers and transaction history.

3. How We Use Your Personal Data

We use your Personal Data to:

  1. Provide the products and services you order through our website.

  2. Respond to your questions and requests.

  3. Improve our business operations.

  4. Prevent, detect, and manage the risk of fraud and other illegal activity.

  5. Comply with our financial, regulatory, and other legal obligations.

  6. Send you targeted advertising, newsletters, and service updates.

  7. Improve our website content and layout.

  8. Resolve any disputes that may arise.

4. Who We Share Your Personal Data With

4.1 To deliver our products and services, we may share your information with trusted third parties. These include financial institutions, payment processors, and verification services, as well as any third party you have expressly authorised to receive your data, such as courier and delivery providers.

4.2 We share Personal Data with business partners only where necessary to provide our products or services. For example, we may disclose data to banks and payment providers (such as credit card networks) so they can process your payments.

5. How We Protect Your Personal Data

5.1 We take reasonable steps to keep your Personal Data secure, at a level appropriate to the risks involved. We use physical and digital access controls, security protocols, and internal policies that meet reasonable industry standards. We also maintain organisational, technical, and administrative safeguards to protect your data from unauthorised access, destruction, loss, alteration, or misuse.

5.2 We have procedures in place to respond to any suspected data breach. Where the law requires it, we will notify you and the relevant regulator.

6. How Long We Keep Your Information

6.1 We keep your Personal Data only for as long as we need it for the purposes it was collected for. This includes meeting legal, regulatory, accounting, and reporting requirements, carrying out legal work, and establishing or defending legal claims.

6.2 We retain your information for as long as your account is active or as needed to provide our services. We may keep it longer to comply with legal and statutory obligations or to verify your information with a financial institution.

7. Marketing Communications

7.1 With your consent, or where otherwise permitted by law, we may send you newsletters, promotions, and updates by email, SMS, WhatsApp, or social media.

7.2 You can opt out at any time by clicking "unsubscribe" in any email, replying "STOP" to any message, or contacting us directly. Opting out of marketing will not stop essential messages about your orders or account.

8. Cookies and Similar Technologies

8.1 Our website uses cookies and similar technologies (such as pixels and local storage) to make the site work, remember your preferences, understand how visitors use it, and measure and improve our advertising.

8.2 The types we use are:

  • Essential cookies: needed for core functions such as your cart, checkout, and login.

  • Analytics cookies: help us understand how visitors use the site (for example, pages visited and time spent).

  • Advertising cookies: used by us and our partners (such as [Meta, Google]) to show relevant ads and measure their performance.

8.3 You can accept or decline non-essential cookies through our cookie banner / your browser settings. Blocking some cookies may affect how the website works.

9. International Transfers

9.1 Some of our service providers (for example, hosting, analytics, email, or payment providers) may be located outside Pakistan, so your Personal Data may be transferred to and processed in other countries.

9.2 Where we transfer your Personal Data internationally, we take reasonable steps to ensure it remains protected, such as using providers with appropriate security measures and contractual protections.

10. Children's Privacy

Our website is not directed at children under 18, and we do not knowingly collect their Personal Data. If you believe a child has given us their information, please contact us and we will delete it promptly.

11. Third-Party Links and Services

Our website may link to third-party websites, including social media platforms and payment gateways. We do not control these sites and are not responsible for their privacy practices. We encourage you to read their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the "last updated" date shown below. If we make significant changes, we will notify you by email / a notice on our website. Continued use of the website after changes take effect means you accept the updated policy.

Last updated: 24/09/2026

13. Governing Law

This Privacy Policy is governed by the laws of Pakistan. Any dispute arising from it will be subject to the jurisdiction of the courts of Karachi, Pakistan, without affecting any mandatory rights you may have under the laws of your country of residence.